If you are wondering if you are doing the right thing.
Here’s a question….
ARE YOU BORING???
I will tell you what….if you don’t have something interesting to say then who
cares? Time is short and valuable and
folks do not have time to waste. In the fast
paced world we live in, you need to be relevant and interesting…or else keep it
moving!
Why are people that don’t even follow Beyoncé
asking about her? Why are people so
interested in the secret life of Prince?
Why are people asking what is Trump going to say next?
Sure they are celebrities but guess what…. they are not
boring! People want to be entertained
and they want to dive into something that is intriguing and inviting. And so if you are not selling your business
as something interesting then why would anyone want to talk to you? Why would you expect them to be interested in
your product or your service?
The key to being successful is being INTERESTING. I do not
care what you are selling it has to grab someone’s attention. I have watched folks with some very
interesting ideas and very interesting products but no one knows about them
because they are not introducing it as something interesting.
Marketing is REALLY NOT that complicated. Sure you need to know your analytics in
regards to costs and you CERTAINLY need to know your customer, but if you are
coming off as something boring….it means nothing….it means no sale.
FOR EXAMPLE...
Maybe your business is to teach spanish to adults. We can agree this is a business that given
today is a sought after service. So you
set up shop and a website and you post your billboard, " WE TEACH SPANISH HERE".
Wonderful…but what is so interesting about
that? Here is where you introduce your
niche! Maybe your niche is that you
teach Spanish while cooking ethnic dishes!
And so now you are a little interesting, folks like food. Or maybe your idea is to teach through
reading an interesting novel, capturing the interest of reading enthusiasts at
the same time. Here is another thought,
you could provide Spanish classes from children, let the children teach the
class. I know some of this sounds crazy
but it is interesting and engaging and that is the key to making a sale!!
I know my example is a stretch but can I tell you how many
people I run into that have very interesting businesses but no one knows about
it because they fail to present it with some pizzazz! If you provide a service, it is not enough
that you have all of the experience in the world in the subject…be interesting!
The moral is….you can’t just put up a sign and say come and
buy. You have to create an interest. Make
it fun. Make it something worth looking into and something relevant that would
of course still answers your customers’ needs.
If you have a product. Talk about it! What makes it better than anything your
customer may have ever experienced? What
do YOU like about it?
I cannot stress how important it is in business to BE
INTERESTING… MARKETING is a vehicle and being INTERESTING is the primary
goal!
- · KNOW YOUR CUSTOMER
- · NICHE or a Trend
- · Watch your competition
- · Be INNOVATIVE
- · Connect with our audience
I talk about CONTENT MARKETING in my 1st webinar
and I invite you to join in live or view the podcast. It focuses on Marketing more so but there
are clear examples of how being engaging are key to success.
So go ahead and just brain storm how you want to showcase
your business. Research what others in
your same industry are doing. Then ask yourself…what I can do to put the same
spin on it but make it exclusively all mine.
